La recette du succès selon Sequoia

On ne présente plus le célèbre fonds d’investissement de capital risque Séquoia, fondé en 1978, et qui a financé quelques unes des plus belles histoires des dernières annés : Apple, Google, PayPal, LinkedIn, Yahoo!, YouTube…

Sequoia s’est plié sur son site au jeu classique des 10 règles pour réussir, que je ne résiste pas au plaisir de vous livrer dans la langue de Shakespeare, de peur d’amoindrir la portée d’une seule de ces bonnes paroles…

Elements of Sustainable Companies
Start-ups with these characteristics often foretells the success of a business and the likelihood of it becoming a sustainable, enduring company. We like to partner with companies that have:

Clarity of Purpose

Summarize the company’s business on the back of a business card.

Large Markets

Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.

Rich Customers

Target customers who will move fast and pay a premium for a unique offering.


Customers will only buy a simple product with a singular value proposition.

Pain Killers

Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.

Think Differently
Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.

Team DNA
A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. “A” level founders attract an “A” level team.

Stealth and speed will usually help beat-out large companies.

Focus spending on what’s critical. Spend only on the priorities and maximize profitability.

Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.