You must have seen this coming: now they want to sell you some hot air. Seven-Eleven Japan has announced it will be selling cans of oxygen in its stores beginning May 24. Each can contains enough oxygen for 35 two-second inhalations, and the company says this will last a week if it’s used five or six times a day.
Taking a look at the runaway success of selling water to people for hundreds of times what it costs, it’s no surprise that marketers have now identified a whole new category of suckers to exploit. This time, as the gullible public sucks oxygen out of cans, their money is sucked out of their pockets—further proof that there is nothing like the good old placebo effect to separate fools from their money. The sales price of the oxygen cans wasn’t revealed.